Center for Market Innovation

OUR MISSION

NRDC’s Center for Market Innovation works to harness the power of the marketplace for positive environmental change. NRDC has a track record of working with governments and corporations to help make this happen.

We believe that capitalism can work for the planet, and that by transforming the marketplace to reward environmentally sound business practices, we can achieve economically sustainable, profitable growth. By combining corporate leadership with policy and product innovation, we convert today’s marketplace failures into tomorrow’s solutions for the planet.