Success Stories

NRDC has a long and successful history of engaging with corporations to effect positive environmental change. Through our Center for Market Innovation, we are building on past experience to develop new ways to harness the power of markets for environmental progress.

lightbulb.jpg

Wal-Mart's Bright Idea

A retail giant flips the switch on the market for energy-saving lightbulbs.

In late 2006, Wal-Mart set a goal for compact fluorescent lightbulbs: selling an average of one bulb to each of its 100 million customers over the course of a year. If it succeeded, Wal-Mart would effectively double the annual sales of energy-efficient bulbs in the United States and create a remarkable shift in the marketplace.

Read More >
txu_sm.jpg

TXU: Record Buyout Hinges on Clean Energy

The beginning of the end for old-school coal investment?

When private investors looked at Dallas-based energy company TXU, they saw a classic old-school energy outfit -- and an opportunity to drive profit through a shift to clean energy. Their record-setting 2007 buyout proposal hinged on a major turnaround in TXU’s business strategy.

Read More >
intel.jpg

Intel Keeps It Cool

New specifications for computer power supplies result in cooler, more reliable PCs -- and big energy savings.

When the Intel Corporation sets design guidelines for desktop computers, the industry takes notice. Intel makes nearly two-thirds of the chips that run the world’s PCs. If you’re a manufacturer, you don’t want your machine to be too hot for an Intel chip.

Read More >
e2logo.jpg

Environmental Entrepreneurs

Environmental Entrepreneurs goes to the mat in California to pass a landmark law.

Environmental Entrepreneurs, or E2, is an NRDC partner organization made up of business professionals who believe in protecting the environment while building economic prosperity. This business group played a key role in the passage of the California Global Warming Solutions Act of 2006.

Read More >